This Took Me From 1K to 4K Leads

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Hi techies,

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Saturday vibes! 🍹

Quick housekeeping before we dive in:

I've moved from Substack to ConvertKit for more flexibility (bear with me as things look different), and we're now Saturday-only because weekdays are chaos.

This gives you weekend reading time and Monday motivation.

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Quick favour:

• Drag this email to your primary inbox so you never miss these insights.
• Reply to this email and tell me what content you would like to see more

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Alright, alright!! Let's get into the issue of the day

This weeks issue is what I call the 300 vs 3,000 contact mystery

Last weekend, my friend called frustrated.

She was trying to build a list of prospects but she was not only getting inaccurate job titles but the list was too small.

So I decided we work on it together, so I could help uncover the problem.

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The Problem: She Was Filtering Herself Into a Corner

She was making the classic GTME mistake - being TOO specific with job titles and drowning her search in filters.

Here's what we changed in less than 30 minutes:

Exhibit A

• Instead of: Searching for "Director of Partnerships" in the job title.
• We used: Keyword "Partnerships" in the job title + Senior level filter.

Exhibit B

• Instead of: Searching by the exact title alone.
• We researched: By 8 different ways partnership roles could be titled.

Exhibit C

• Instead of: Trying to instantly filter everything from the jump.
• We did a: Broad search then used exclude keywords to exclude titles we did not want.

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With that, we went from 300 to 2,847 qualified contacts.

We have been told that the more we filter the list, the better quality.

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That is not always the case, sometimes you have to get creative with your filtering especially when you're struggling with size.

Personally, I cast a wide net first, then gradually sculpt away what I don't want.

Aka expansion first, then refinement.

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My GTM Play Of The Week

Speaking of expansion, I tested an email hack I shared on LinkedIn a few weeks ago.

I used that hack this week and the results were immense.

• Expanded my target list from 1K to 4K contacts.
• Got a positive reply from 6 responses gotten.
• Generated a qualified meeting in less than an 24 hours of launching the campaign.

The hack? I'll break it down in next week's issue, but the LinkedIn post is already live here if you can't wait, check it out here​

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Open GTM JOB Of The Week

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This week, I shared open GTM Jobs on my Discord, click here to view the open job for this week

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What's Next?

Two questions for you (hit reply!):

1. What outbound challenge is driving you crazy right now?
2. What content do you want to see more of in these Saturday issues?

I read every response and use them to shape future content.

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Until next Saturday,

​Natasha | GTME in the wild