I used to think the key to successful outbound was just about sending personalised emails And I knew personalisation goes beyond first name and company, I knew I needed actual intent trigger. If I could just find the best intent trigger, reference it seamlessly in my email, then my campaigns would take off. But here’s what actually happened. People were engaging with my emails, my positive reply rates grew… but they never became deals. Because positive replies don’t equal revenue… readiness...