ENTRY #004 The day I built the cleanest list of my career started like every other… Just me, my laptop, and a goal: build a prospect list so dialed in that the messaging would write itself. I’d done this over 500 times. Sales Nav, Clay, Apollo, Ocean.io, Google Maps, PhantomBuster, you name it. I’ve scraped, enriched, and exported more lists than I can count. But this one? It was different. It started with deep crawling the web to find a hard-to-reach niche. But one thing kept ringing in my...
about 1 month ago • 3 min read
ENTRY #003 12 months ago, I didn’t know what Clay was. Today, it's my most-used sales tech tool and the #1 essential platform in any sales tech stack. But it wasn’t always like this. The first time I opened Clay, I closed the tab after 15 minutes.It felt overwhelming. Too many buttons. Too many options. No clear direction. The second time, something was different.I had a problem I was trying to solve, and I knew Clay could help. Since then, I’ve built 50+ clay tables, automated hours of work,...
about 1 month ago • 3 min read
ENTRY #002 It's Thursday afternoon, I'm feeling pretty confident about the campaign I'd just launched. I'd done everything by the book - found emails, ran them through verification and cleaned the list. I was basically patting myself on the back for being so thorough. Then I get an email from Instantly with this message: Your campaign has been paused due to a high bounce rate.Please check the campaign and make necessary adjustments. My stomach dropped. Here I was, thinking I'd outsmarted the...
about 1 month ago • 2 min read
ENTRY #001 A few months before I got hired, I had applied for a role at ColdIQ. By the time I applied, it was already too late; the position had been filled. So when I saw a LinkedIn post from Alex (one of the Co-Founders) a few months later, talking about how they were always open to expanding their team, I knew I had another shot. But I didn’t have any “real” GTME experience.And this was ColdIQ, the #1 outbound agency in the game. The pressure was real. But I reminded myself:The worst that...
about 1 month ago • 1 min read