I used to think the key to successful outbound was just about sending personalised emails And I knew personalisation goes beyond first name and company, I knew I needed actual intent trigger. If I could just find the best intent trigger, reference it seamlessly in my email, then my campaigns would take off. But here’s what actually happened. People were engaging with my emails, my positive reply rates grew… but they never became deals. Because positive replies don’t equal revenue… readiness...
9 months ago • 1 min read
For 2 years straight, I was doing LinkedIn wrong. Everyone kept saying “DM people, that’s how you grow.” So I did and I sent hundreds of DMs. And all I got in return? Silence. I thought maybe I wasn’t good enough. Or maybe everyone was just lying. Or maybe LinkedIn wasn’t for me. But here’s what I later realized: LinkedIn is a networking platform, not a sales platform. I was trying to sell to strangers instead of starting conversations with people who already showed interest in me. That's...
10 months ago • 1 min read
Are you the right person to speak to about this? If you do outbound, you know the first email is critical. It is often your prospect's first impression of you, so it needs to be strong. But here's the reality: you can't rely on that first email alone. People forget. They get distracted. Life happens. That's why follow-ups are essential. The worst thing you can do? Send emails that say "Just checking in" or "Following up on my last email." These messages add zero value and get ignored. Your...
10 months ago • 1 min read
Your Hottest Leads Are Hiding Lead magnets are one of the fastest ways to go viral and attract leads. But here’s the problem: when you promise to send your lead magnet to everyone who comments (like when I say “drop a 🔥 if you want the template”), you attract both ideal clients AND people who will never buy from you. Since you’ve already done the hard work of creating a high-converting lead magnet, manually sorting through hundreds of downloaders shouldn’t be your next step. That’s where...
10 months ago • 1 min read
I Launch Outreach Campaigns In 1 Hour With This Here’s Something You Don’t Know About Clay…. Clay is incredibly useful, but it can also be time-consuming and repetitive, even when you know what you’re doing. I spent months teaching myself Clay. Working as a GTM Engineer gave me a deeper understanding of the tool. But no matter how skilled I became, I hit a wall. I was exhausted from building the same workflows over and over. Then I discovered the power of templates. Templates didn’t just save...
11 months ago • 2 min read
Your Clay Problem Isn't Lack of Data — It's Waste Most GTM teams think they need more data. They don’t. They need to stop wasting what they have. I watch this happen weekly. Teams pull massive lists, run them through every enrichment tool they can find, and end up with the same problems: Duplicate records eating their credits alive Dead websites that go nowhere Leads that look perfect on paper but bomb in outreach The tools work fine. The problem is how people use them. Most reps throw data...
11 months ago • 1 min read
Your Outbound Problem isn't Bad Copy—It's Your List Here’s a hard truth that’ll save you months of frustration: If your outbound feels like shouting into the void, the problem isn’t your copy. It’s your list. A mediocre list of "anyone who might be interested" will drain your energy. But a high-signal list—one built around real buying intent—makes your emails and calls almost unfair. This week, I’m breaking down the two list-building strategies that consistently outperform everything else:...
12 months ago • 2 min read
How I Got 1 Positive Reply from Every 162 Emails Sent This campaign records 1 positive reply for every 162 emails sent – and I’m about to show you exactly how I did it. The campaign idea was deceptively simple: I reached out to my client’s ICP and asked if they are interested in my client’s solution. But the execution? That’s where the magic happened. I started by hunting on a platform where companies under my client’s industry of focus had received badges of excellence and exported only...
12 months ago • 2 min read
This Is Why Leads Ignore Your Emails You know that sinking feeling, right? You’ve spent hours crafting the perfect cold email campaign. List building, clay tables, copy tweaks… the works. You hit send with that surge of anticipation, only to watch your inbox stay frustratingly quiet. Dead silence… Or worse – a parade of “Not interested” and “No thank you” responses that feel like tiny daggers to your confidence. I lived this nightmare for a couple weeks. Four months into launching campaigns...
12 months ago • 2 min read